How we’re paid, in plain terms
Being upfront about money is part of being trustworthy. Here’s exactly how Luck Directory earns its keep.
Luck Directory is an affiliate-funded website. Some of the outbound links on this site — typically the “Visit” buttons on operator listings — are affiliate links.
What that means
If you click one of these links and go on to register or play with an operator, we may receive a commission from that operator. This is how we cover the cost of running the site.
- It costs you nothing extra.
- It doesn't change the operator's offers, odds or terms.
- It doesn't affect your account or how you're treated.
Does it influence what you list?
Commercial relationships exist, and it would be naive to pretend otherwise. But a partnership doesn't buy a glowing write-up. Our commentary, badges and scores reflect our own editorial view, and the order of the listings is shuffled rather than sold. You can read more about our approach on the homepage.
We are not the operator
To be completely clear: we are an independent comparison site, not a gambling business. We don't take bets, hold funds, run accounts or pay out winnings, and we're not responsible for an operator's offers, payments, gameplay or terms. Once you follow a link, your relationship is with that operator.
Questions
If anything here is unclear, please get in touch — we're happy to explain.